by Chip & Dan Heath
Simon and Schuster, 2017, 307 p. Nonfiction
Two brothers, one a professor at Stanford, the other a professor at Duke, explain how stand-out moments can change the course of a business transaction, a company, or a life. Many of these moments happen surreptitiously, but the authors argue that by understanding the elements of these kinds of experiences business owners and other individuals can engineer them to produce dramatic positive outcomes. After the introduction, the book has four main sections, each one talking about one of the aspects of a impactful moment: Elevation, Insight, Pride and Connection. Each of these sections starts with an extended story of a life changing moment, and then goes on to elaborate the idea it demonstrates with other research and case studies.
There are a lot of "self help" business books out there, but this one is better than most. The case studies are interesting and the writing style is informal and engaging. Heath's main ideas are simple to understand, and easy to apply to a variety of situations. This is a great choice for a business leader who is looking for a way to jump-start a new project, or for anyone who needs to find new sparkle in their life.
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